The ATP professional men’s tennis tour is coming to South Dakota for the first time October 20-27 when Huether Family Match Pointe on the Sanford Sports Complex hosts the MarketBeat Open presented by USTA Northern.

USTA Northern, which played a role in bringing the tour to Sioux Falls, is also excited to help fill the void of professional tennis in the upper Midwest.

The MarketBeat Open, an ATP 75 event, will bring some of the best players in the world to Sioux Falls this fall for a tournament that has added importance on the ATP Tour calendar. The USTA Pro Circuit is using a four-tournament swing this fall after which the American with the highest ranking point total will earn the United States’ wild card into the 2025 Australian Open main draw which has tournament organizers anticipating a strong field. The MarketBeat Open will be tournament 1 of 4 for the Australian Open wild card.

The MarketBeat Open will have a 32 player singles draw as well as a 16-team doubles draw. There will also be a 16 player singles qualifying tournament at the beginning of the week from which 4 players will earn main draw qualifier spots.

Match Pointe will turn two of its 10 courts into stadium show courts on which the entire tournament will be played. Given the size of the venue fans will have a unique opportunity of getting a courtside view of all the action.

Day one of the MarketBeat Open will be Kids Day which will give kids 18 and under free admission.

The tournament has one wild card position into the singles main draw and one into the doubles draw which it will award in the fall. Organizers also get one wild card to give into the singles qualifying draw. The qualifying wild card will be awarded to the South Dakota Adult Open men’s open singles champion, which will be held July 19-21 in Sioux Falls.

The South Dakota Adult Open is run by the Sioux Falls Tennis Association (SFTA) which is looking forward to adding even more to its July event.

The player field will be determined 21 days ahead of the start of the event. Tickets for the MarketBeat Open will go on sale August 26, which is the first day of the US Open.

Tournament Schedule
Sunday, October 20 – Singles Qualifying
Monday, October 21 – Singles Qualifying/Singles First Round
Tuesday, October 22 – Singles First Round/Doubles First Round
Wednesday, October 23 – Singles Round of 16/Doubles First Round
Thursday, October 24 – Singles Round of 16/Doubles Quarterfinals
Friday, October 25 – Singles Quarterfinals/Doubles Semifinals
Saturday, October 26 – Singles Semifinals/Doubles Championship
Sunday, October 27 – Singles Championship