MarketBeat Open bringing world’s best tennis players back to Sioux Falls
Posted: April 10, 2026
The ATP professional men’s tennis tour is returning to Huether Family Match Pointe on the Sanford Sports Complex this October as the ATP Tour has renewed the MarketBeat Open for year three. Taking place October 25-November 1, the tournament will once again be an ATP Challenger 100 event after being upgraded in 2025.
In just the first two years of hosting the event in Sioux Falls, many of the up-and-coming bright stars of the ATP Tour have already made their way through Sioux Falls. In 2026 at the year’s first major, the Australian Open, 12 MarketBeat Open participants competed with seven making the second round and two advancing to the third round. Just four months after winning the 2025 MarketBeat Open singles title, American Patrick Kypson defeated the sixth-ranked player in the world, Alex de Minaur, at the ATP 500 event in Acapulco, Mexico.
“It’s been really exciting to see the success of the guys that have played here,” said Tournament Director Mark Vellek. “It’s been a really energizing thing for the tennis community here to see these guys up close on the courts they play on themselves and get to know the players and then watch them on TV throughout the year and track their success. Our first two years have really shown people the true world-class level of tennis this event brings to Sioux Falls.”
The Sanford Sports Complex plays host to a number of large sporting events throughout the year, and the MarketBeat Open adds to the pride the campus has for hosting premier sporting events which have elevated the competitive sports scene in Sioux Falls.
“We’re excited to help bring back the MarketBeat Open for the third consecutive year,” said MarketBeat Founder and CEO Matt Paulson. “We love that world-class tennis players come to compete in our growing city. This tournament is a great way to show Sioux Falls off to the world.”
The MarketBeat Open is an ATP Challenger and USTA Pro Circuit event and has the USTA excited for its future after quickly earning a reputation as a premier ATP Challenger event in just two years.
“The MarketBeat Open has quickly established itself as a marquee event during a vital part of the USTA Pro Circuit calendar, and we’re excited to see that continue for a third consecutive year,” said Jo Wallen, managing director, National & Global Events, USTA. “The Sanford Sports Complex is a world-class campus. The community in Sioux Falls has been tremendously supportive, and the Australian Open Wild Card Challenge will once again add an extra level of significance to competition that is already top-flight.”
The Road to Melbourne will run through Sioux Falls this fall again as the MarketBeat Open will be part of the Australian Open Wild Card Challenge for the third straight year. The Australian Open Wild Card Challenge lasts five weeks during which the American with the highest-ranking point total in their top three tournaments will earn a wild card directly into the main draw at the Australian Open in January.
The MarketBeat Open will feature 32 of the top singles players in the world as well as 16 doubles teams. Notable past participants include 2018 Australian Open semifinalist Kyle Edmund, grand slam doubles champions Jordan Thompson and Rinky Hijikata, 2023 Wimbledon quarterfinalist Christopher Eubanks along with a number of rising stars on tour which include Ethan Quinn, Rafa Jodar, Martin Damm Jr., Darwin Blanch and Elliot Spizzirri.
“My experience playing at the Sioux Falls Challenger last year was great,” said Jodar, who just captured his first ATP 250 title this month and has had a meteoric rise up the world rankings. “It was one of my first 100 level events and I really enjoyed my time there. The organization made us feel very comfortable during the week.”
Kypson won last year’s MarketBeat Open title over Great Britain’s Johannus Monday in a thrilling three-set final. Kypson’s win in Sioux Falls helped win him the Australian Open Wild Card Challenge that earned him a spot in the main draw at the year’s first major. Hijikata and Mac Kiger won the doubles event in 2025 adding to Hijikata’s stellar doubles career that also includes an Australian Open doubles title in 2023 as well as a runner-up finish at Wimbledon in 2025.
“Sioux Falls has become one of my favorite stops on the ATP Challenger Tour,” Kypson said. “The hospitality is great, and they take great care of the players. The facilities are great, and they have some really friendly and professional staff.”
The player field will be determined 21 days ahead of the start of the event. Tickets for the MarketBeat Open will go on sale July 17. Sponsorships are on sale now. For sponsorship information, contact Mark Vellek at mark@playthepointe.com. More information can be found at MarketBeatOpen.com.
Tournament Schedule
Sunday, October 25 – Singles Qualifying
Monday, October 26 – Singles Qualifying/Singles First Round
Tuesday, October 27 – Singles First Round/Doubles First Round
Wednesday, October 28 – Singles Round of 16/Doubles First Round
Thursday, October 29 – Singles Round of 16/Doubles Quarterfinals
Friday, October 30 – Singles Quarterfinals/Doubles Semifinals
Saturday, October 31 – Singles Semifinals/Doubles Championship
Sunday, November 1 – Singles Championship
